Book Overview

Life Coach Handbook

All the Tools You Need to Manage a Thriving Coaching Practice

Kevin William Grant

Book Overview

Within this volume will cover the fundamentals of setting up a coaching business and share tools and techniques that will help you launch and run a thriving coaching business.

Coaching conversations leave clients invigorated, inspired, and ready for action. Life coaching inspires clients to live the life they want and live through the parts they don’t. Coaches draw upon the lessons the client has already learned and their strengths to achieve positive and lasting change. Coaching conversations help clients identify how to live their very best life, the one that taps into their full potential, strengths, and gifts.

Life coaching is a process of developing the questions that lead to the answers that are right for you. Fundamentally coaching does not assume the answers aren’t out there for you; you already have all of your answers. The coach facilitates the exploration of how and where to find them.

Coaching encourages deep reflection about yourself and your life to increase personal insight and awareness. Apply this new understanding to make clear, informed, and fresh choices.

Finally, coaching is about committing to actions that will create real, lasting change and move you towards a more meaningful, happy, and fulfilling life.

The coaching alliance is truly designed as a partnership in the service of a particular client's goals and desires—these are co-created with the client and coach.

This textbook covers the fundamentals of setting up a coaching business. I share tools and techniques that will assist you in launching and running your thriving coaching business. I approach this topic from coaching, psychology, counseling, marketing, and corporate management perspectives. The following foundational coaching resources are covered in this handbook:

  • Context— Background information, research findings, theory, and contextual material that will give you the background you need.
  • Guidelines— Best practices that will streamline your coaching processes and guarantee you deliver high-quality coaching services to your clients.
  • Planning— Critical planning and decision-making techniques to rapidly optimize your coaching business.
  • Records— Best practices for professionally documenting coaching information such as notes, records, intake, agreements, questionnaires, and feedback.
  • Skills— Core coaching skills, techniques, and tips so you can get certified, launch your coaching business, and start immediately.
  • Business— Foundational knowledge needed to run your business, manage financials, market your services effectively, create your brand, and build your Internet presence.
  • Exercises— Proven techniques that will generate immediate success by jumpstarting the coaching process with your clients.
  • Forms— Sample forms and business documents you can adapt and tune to your specific coaching practice.
  • Tools— Smart tools that will help pinpoint particular client issues so you can make informed, empathetic, and professional coaching decisions.

Table of Contents


The Coaching Profession 

  • Introduction 
  • [Context] Comparing Coaching to Related Professions 
  • [Context] The Origin of Modern Coaching 
  • [Skills] What Makes a Competent Coach? 
  • [Skills] Coaches Remove Obstacles 
  • Synopsis 

Coaching Business Fundamentals 

  • Introduction
  • [Context] Vision, Mission, Values, and Ethics 
  • [Business] Identify Your Niche 
  • [Business] Set Your Pricing 
  • [Planning] Develop Your Marketing Plan 
  • [Planning] Create Your Tag Line 
  • [Planning] Develop an Authentic Introduction 
  • [Planning] Market Features and Benefits 
  • [Planning] Create Your Internet Presence 
  • [Guidelines] Managing your Internet Identity And Persona 
  • [Planning] Setup Professional Communication 
  • [Planning] Create Your Marketing Tools 
  • [Business] Marketing Your Business
  • [Records] Implement Customer Relationship Management 
  • [Business] Form Strategic Alliances 
  • Synopsis 

Welcome Package and Coaching Agreement 

  • Introduction 
  • [Form] Sample Welcome Letter 
  • [Form] Sample Coaching Agreement 
  • [Form] Sample Client Consent and Agreement 
  • [Form] Client Information 
  • [Form] Intake Questionnaire 
  • [Skills] Policies and Procedures 
  • Synopsis 

Core Coaching Skills 

  • Introduction 
  • [Skills] Listening 
  • [Skills] The Structure of a Coaching Session 
  • [Skills] Powerful Questions 
  • [Skills] Communication Styles 
  • [Exercise] Core Values Exploration 
  • [Exercise] Vision Exploration 
  • [Exercise] Goal Exploration 
  • [Tools] Asses Work-Life Balance 
  • [Guidelines] Giving and Receiving Feedback 
  • Synopsis 

Focusing and Mindfulness 

  • Introduction 
  • [Context] Core Elements of Mindfulness 
  • [Context] The Benefits of Mindfulness 
  • [Exercise] Mindfulness Techniques 
  • [Context] Gestalt Coaching 
  • [Exercise] De-Cluttering 
  • [Form] Journaling Form 
  • [Exercise] Important Questions to Ask Yourself 
  • Synopsis 


  • Introduction 
  • [Context] Emotions and Feelings 
  • [Skills] Empathy Not Sympathy 
  • [Skills] Core Emotions 
  • [Skills] Identifying and Release Feelings 
  • [Exercise] Identifying Emotions 
  • Synopsis 

When Coaching is Not Appropriate 

  • Introduction 
  • [Guidelines] Referring Clients With Mental Health Issues 
  • [Tools] Mental Health Assessment 
  • [Context] Mental Health Recovery from the Client’s Perspective
  • [Guidelines] Finding Professional Support 
  • [Tools] Building A Wellness Recovery Action Plan 
  • [Tools] How the Client Wants support delivered 
  • [Tools] Researching Preferred Recovery Resources 
  • [Tools] SelectIng Local Professional Resources 
  • [Guidelines] Schedule A Professional Consultation 
  • Synopsis 


  • Introduction 
  • [Context] Optimism 
  • [Context] Transtheoretical Model of Behavior Change 
  • [Skills] Action Requests 
  • [Skills] The Problem-Solving Process 
  • Synopsis 

Life Transitions 

  • Introduction 
  • [Skills] Supporting Clients Through Life Transitions 
  • [Context] Emotional Exhaustion, Burnout, and Life Transitions 
  • [Skills] Working with Grieving Clients 
  • [Context] Grieving 
  • [Context] Mourning
  • [Context] Letting Go and Moving Forward 
  • [Context] Life Transition Coaching 
  • [Context] Career Transition Coaching 
  • [Skills] Managing Employment Transitions 
  • Synopsis 

Record-Keeping, Notes, and Privacy

  • Introduction 
  • [Guidelines] S.O.A.P. Notetaking 
  • [Form] Initial Client Inquiry Notes 
  • [Form] First Session Notes 
  • [Form] Ongoing Session Notes 
  • [Form] Coach Self Evaluation and Reflection 
  • [Form] Upcoming Coaching Session Planning 
  • [Form] Quality of Service Survey 
  • [Guidelines] Privacy 
  • Synopsis 

Final Thoughts

  • Introduction 
  • [Context] Coaching Trends 
  • [Guidelines] Continuing Your Learning 


  • Appendix A: International Coach Federation Core Competencies
  • Appendix B: International Coach Federation Code of Ethics 
  • Appendix C: International Association of Coaching Masteries 
  • Appendix D: International Association of Coaching Code of Ethics
  • Appendix E: The Coaching Institute Privacy Policy